Why You Must Get Published Now..
In this economy you go back to the basics: attracting customers and making yourself stand out in the marketplace. But you know what makes you stand out the most? Communicating the message that made you start your business in the first place!
It only makes sense. A business is a creative endeavor. It takes on the image of the person who created it. In order for that business to be successful you must find a way of communicating this message that is uniquely yours. This simply means that we’ve now entered the era of “Creative Commerce”, where having a book is just as important as having a business card.
I’m Sophfronia Scott, publisher of Messenger House Books. We created this imprint of Advantage Media Group as a place for entrepreneurs who are ready to share their story—their message—with the world. If you’re looking for a publishing house to partner with you to bring your book to life, this is the right place.
Doing Business by the Book
Goodbye, Pussycat
Linda Franklin was a Wall Street force-of-nature—a beautiful and powerful broker who had clawed her way to the top. Then she hit 49—and the “Real Cougar” came out!
By Linda Franklin
I understand firsthand what it means to re-invent yourself after forty. Never having finished college, I had to work extra hard and also adopt a belief system that made it possible to succeed. Of course, being the right place and the right time never hurts. Wall Street in the ‘70s was not woman-friendly. But I used this male-dominated environment advantageously. At age 28 I began to construct a dream career that lasted for over 20 years. I was the first Canadian woman to own a seat on The New York Stock Exchange. I also managed an all-male trading department for a leading Wall Street investment firm.
Then at 49 my life changed drastically. Due to a number of circumstances, changes in the business, switch of my focus and the onset of menopause, I decided to leave Wall Street. That decision delivered a huge blow to my psyche. I didn’t realize how much of my identity I had attached to my work. Retirement had never been a thought in my mind and I had no idea of how to cope with not having a good reason to get up in the morning.
The days were long and during this transitional time, I had also started another journey – the journey into menopause. Those hot flashes and sleepless nights were just another confirmation that my best years were behind me. I wondered what I was going to lose next—my looks, my sex drive, my health or my mind?
My “tsunami of change”, where everything I feared came at me full force, lasted one year. When I could no longer stand wallowing in self pity, I made the conscious decision to take back my power and my life.
- Tara Kennedy-Kline
- Pat Williams
- Ghislaine Labelle
When Tara Kennedy-Kline discovered her son had Asperger's syndrome, she learned to communicate with him -- then wrote a book to communicate what she had learned.
Tara Kennedy-Kline, a dream coach and business owner of her own toy retail company in Pennsylvania's Lehigh Valley, took an interest in writing after her youngest son, Alex, was diagnosed with Asperger's syndrome. Her book, Stop Raising Einstein, will be published by Advantage Media in November.
The book is moving and informative. As she writes in the introduction, Stop Raising Einstein offers not just one mother's story, but also "activities, journal prompts, and food for thought." The book's takeaway message? "Open your mind and heart to one another's dreams and imagine the possibilities!"
Last summer, she sat down with contributing editor Jennifer Spivey to talk about her decision to write Stop Raising Einstein and what happened next.
Putting together a winning team means more than just chasing the stars. It means building a business on the foundation of a great idea and finding the players you need to make that idea a winner.
In his years building the Orlando Magic, cofounder Pat Williams has learned one must pursue dreams relentlessly, and enlist teammates "because you can't do it alone. You've got to go out and sell." A renowned motivational speaker and author, he uses that strategy to market his books, too. "Somebody once said I could sell a double bed to the pope," he says. Even if he's not quite that good, as the author of more than fifty books (including three this year with Advantage), he has a lot to share:
How a vacationing psychologist trapped on a troubled ship in the Mediterranean turned a nightmare at sea into a lesson that launched a book. The Advantage Q&A with Ghislaine Labelle, author of Calming the Waters at Work.
Not many people would look at being set adrift with an unhappy crew in the Greek Cyclades as an unexpected benefit to a much-needed vacation, but most people aren't Ghislaine Labelle.
The difficult personalities and the clashes of temperament that tilted the decks of a holiday cruise gave her an insightful view of the way small groups are organized and how they can either come together in harmony or find themselves sinking in deep water. The result is a souvenir useful to everyone who has been blindsided by stormy meetings and fractious encounters. Author Advantage caught up with Ghislaine on the eve of publication of Calming the Waters at Work, her account of a cruise gone wrong.
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